Friday, March 24, 2017

Facebook Unveils New Shopping Ad Format 'Collection'

Facebook on Friday announced a new shopping ad format called 'collection' to help marketers showcase their products in more visually appealing ways.
'Collection' elevates the likelihood of discovery and a purchase by featuring a primary creative video or image above relevant product images.Products shown in the News Feed can be arranged manually or based on our assessment of the likelihood of purchase
Marketers will be able to view a breakdown in ads reporting for 'link clicks' where they can see by the specific destination they drive people to, such as a text message, a call, a form, or Canvas.

The new Shopping section is meant to give users a destination in the app for finding, sharing and buying products. The company also says that in addition to product content from Shop sections, it plans to incorporate content such as items listed for sale in Facebook Groups. Think of it as the mall-ification of Facebook.
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